Dunhill Launches Perfectionist Series

Korean Times, 29 September 2005

British American Tobacco Korea, the maker of premium cigarette Dunhill will launch next week the Dunhill Perfectionist Series designed by four renowned perfectionist artists.

The series employs specially designed packages by four different artists; photographer Kim Hyung-won, fashion designer Woo Young-mi, space designer Lee Dong-won and sculptor Choi Woo-ram who are active in their field of expertise and have successfully integrated Dunhill's spirit of perfectionism into the packaging.

It is the first time in the world that Dunhill has collaborated with artists in designing cigarette packages.

Dunhill Perfectionist Series will be available for a limited quantity of 20 million packs for Dunhill Lights and Dunhill 1mg.

Christopher Chew, Dunhill brand manager at BAT Korea, said, The Dunhill Perfectionist Series, designed by four famous artists who are known to be perfectionists in their field, are special products that embodies philosophy of Dunhill brand founder, Sir Alfred Dunhill that values perfectionism, tradition and craftsmanship. Dunhill's perfectionist image was successfully expressed through works of these four artists.

He added, Dunhill Perfectionist Series was produced for Korean consumers who love Dunhill Lights and Dunhill 1mg products and we expect to satisfy Korean consumers' sophisticated taste with the specialized product.

BAT Korea has been leading the innovation of Korean tobacco market by introducing various products with new flavors and senses and BAT Korea's 100 years of tradition and expertise were the foundation for the Dunhill Perfectionist Series that is expected to be received by people of 20's-30's who pursue sophisticated life-style with much enthusiasm.

The Dunhill Perfectionist Series is priced at 2,500 won per pack and will go on sale on Oct. 4 at Dunhill's flagship store Cigarettes and selected cigarette retailers.